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Key Challenges faced by brands while moving to E-Commerce Platforms

Introduction Moving from an offline business model to selling on ecommerce marketplaces such as Amazon and Flipkart can offer several benefits, including increased sales, wider customer reach, and improved brand visibility. However, it also poses several challenges for brands. In this blog post, we'll explore some of the key challenges faced by brands while moving from offline to ecommerce marketplaces. Platform Optimization One of the main challenges of selling on ecommerce marketplaces is optimizing your product listings to ensure that they rank well in search results. Product titles, descriptions, and images all need to be optimized for the search algorithms of each platform. Brands need to stay on top of changes in search algorithms and adjust their product listings accordingly. Competitive Pricing Ecommerce marketplaces are known for their competitive pricing, which can make it difficult for brands to maintain profit margins. Brands need to conduct thorough research on their ...

Atmanirbhar Bharat Rozgar Yojana- An Overview

Introduction Covid 19 had a major impact on the global economy and more particularly in India. The nation-wide lockdown for months and ensuing restrictions on movement has resulted in increased unemployment amongst Indian Youths.  However, as we move ahead towards recovery from the impacts of Covid 19 and achieving the objective of "Atmanirbhar Bharat"  we shall require to focus on providing increased employment in the nation.  Working on the same, the Ministry of Finance has announced, "Atmanirbhar Bharat Rozgar Yojana"  to provide incentives for generating new employment. The employment generation scheme which is a part of "Atmanirbhar Bharat Package 3.0" was announced on 12th November 2020. The article summarises, the details of the scheme.