Key Challenges faced by brands while moving to E-Commerce Platforms
Introduction Moving from an offline business model to selling on ecommerce marketplaces such as Amazon and Flipkart can offer several benefits, including increased sales, wider customer reach, and improved brand visibility. However, it also poses several challenges for brands. In this blog post, we'll explore some of the key challenges faced by brands while moving from offline to ecommerce marketplaces. Platform Optimization One of the main challenges of selling on ecommerce marketplaces is optimizing your product listings to ensure that they rank well in search results. Product titles, descriptions, and images all need to be optimized for the search algorithms of each platform. Brands need to stay on top of changes in search algorithms and adjust their product listings accordingly. Competitive Pricing Ecommerce marketplaces are known for their competitive pricing, which can make it difficult for brands to maintain profit margins. Brands need to conduct thorough research on their